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Women and Hispanics FACT:You cannot win the Democratic nomination by losing the women vote consistently. And after Iowa, it looks like Barack isn't closing the gap with Hillary Clinton on this front. Women make up over 55% of the Democratic primary vote. Also, based on today's result from Nevada, the Obama campaign needs to fundamentally change its Hispanic outreach strategy. We cannot afford a 20-point plus gap to Hillary on this front as well. It just won't do. Another weak spot: Obama's TV ads In Iowa, Obama run a fantastic job ad featuring a laid off worker. That's the only testimonial tv ad they've run so far this campaign. The other one was the Butter lady radio ads. What happened in Iowa? Barack won Iowa. In New Hampshire, the Obama campaign didn't run a single testimonial ad. What actually surprised me about NH is the fact that here you had a very prominent Congresswoman who endorsed Obama, Rep. Carol Shea Porter. And the Obama campaign punted when it came to reaching out to female voters who make up the majority of Democratic primary voters. Carol Porter wasn't featured in any of Barack's ads in New Hampshire. Why was that? Featuring Carol Shea Porter in some Obama TV ads could have swung a few thousand votes Obama's way. The female vote is the Obama campaign's Achilles heel, and yet no strong play for the female vote? My wife doesn't understand this either. She constantly says the Obama campaign is taking the female vote for granted, and with Obama's inclusive message, he could easily win them over if he actually got serious about reaching out to them. The knock against Barack Obama is that he's all rhetoric and inspirational, but voters aren't sure whether he has the substance to be president. Of course Obama has the substance, but the perception just going by Obama's tv ads actually reinforce this false caricature of Barack. His tv ads are all spliced from his speeches on the campaign trail. Take a look at the ads he run in Nevada. Not a single testimonial ad on tv or radio. Testimonial ads work! Obama is really being held in a bottle instead of being free to reach out in unique ways through a dynamic ad campaign. Testimonial ads would complement Barack's message so well, but unfortunately, there's very little of this strategy in play from his media team. The Obama campaign ads have been mediocre at best with the exception of the JJ Dinner ad which run in Iowa. Testimonial ads work in helping to vouch for a candidate. Obama needs average, trustworthy people to vouch for him in his tv ads. Yes, we need to see women vouching for Obama. Watch Barack Obama close the gap with Hillary Clinton if he starts running a vigorous testimonial ad campaign on TV and radio. This race is far from over. But strategy-wise, like Barack Obama likes to say, you cannot keep on doing the same things and expect to get different results. Plouffe, Axelrod, Margolis and Hildebrand must shift gears now. South Carolina is now a test case state for a new strategy for the Obama campaign. Lessons from New Hampshire and Nevada must be applied to the South Carolina race. |
