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Messaging 101 for John McCain

by: psericks

Mon Jun 09, 2008 at 16:09:34 PM CDT


The Republican National Committee launched a new website today –– "Change We Can't Afford."  McCain last week repeated over and over last week, "That's not Change you can believe in."

In other words, the Republican party seems dedicated to repeating the words "Change" and "Obama" in the same sentence as often as possible.  By the end of the election season, you're going to have to put an Obama trademark symbol next to the word.  They're doing Obama's work for him.

This is the worst possible strategy --- even worse because they don't even dispute that Obama would be Change.  They concede it in advance.  In an electoral climate where more than seven out of ten voters think the country is on the wrong track, you don't mock the idea of Change.  The Clinton campaign has already learned this lesson, far too well.

If you're running against someone, you don't use the word "Strong" or "Experienced" every time you mention their name, even if you're trying to dispute the claim.  What you do is you use the word "weak."  Republicans are only reinforcing Obama's outsider status.

psericks :: Messaging 101 for John McCain
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